Friday, 13 October 2017

Pop-Art



POP - ART


An art style that started in the mid 1950's with the direct intentions of dominating the fast going world of advertising -
print, cartoons and popular imagery at large.
Accounting for that, pop-art strayed away from traditional 'high-art/fine-art'.
artists began to realize that the world is all one with everything - their belief is that everything is essentially one, everything is inter-connected and therefore sought to make some sort of connections to their literal artworks. 

Pop artists were one of the first to actually recognize the fact that there are no boundaries to access anything, from the soul, the natural world, and the man-made built environment. anything was channeled into their art and made it applicable to traditional modernistic crowds.
(Tchoupakov, 2015)

https://68.media.tumblr.com/9a8d5d845aaec264203c68a1408d441c/tumblr_nit143Q05Y1u2g1vco1_1280.png

Beginning

The 1950s was an era that that birthed on of advertisings transitional style of art.
A selected few of artists from London began an independent group where they would hold regular meetings to discuss certain things about mass culture’s relevance to fine art. (Wolf, 2017)

The early 1950s was still very gloomy in Britain as people were coming out of the austerity of the post war years - British citizens were ambivalent about the West entirely, American popular culture was not entirely appealing and held a certain level of unruliness to their basic idea of beauty vs function. 

Artists and Artworks

ROY LICHTENSTEIN (1923-1997)
'Whaam!', 1963 (oil and acrylic resin on canvas)
It aligned with the vast globalization of pop music and youth culture, personified by Elvis Presley and The Beatles. Pop Art was rough, youthful, extreme to a certain point fun and hostile to the artistic establishment. It included different styles of painting and sculpture from various countries, but what they all had in common was an interest in mass-media, mass-production and mass-culture. (anon, 2017)



https://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm

in 1956, an artist named Richard Hamilton's artwork comprises of most elements associated with the aesthetic and traditional imagery of pop art, with a quirky title like: 
‘Just What Is It That Makes Today’s Homes So Different, So Appealing?’ it suits for all pop-art mediums like comics, newspapers, advertising, cars, food, packaging, appliances, famous celebrities / icons, music, intercourse, the jet/space age, television and movies. A black and white depiction of the collage was used as the cover for the series 'This Is Tomorrow' exhibition at the Whitechapel Gallery in 1956. (anon,2017)

This show heralded a widening of our understanding of what culture is and inspired a new generation of young British artists that included Eduardo Paolozzi, Peter Blake, David Hockney, Allen Jones, Joe Tilson, (anon, 2017)


The group consisted of members: Eduoardo Paolozzi, Richard Hamilton, architects Alison and Peter Smithson and among the mentioned few,  had their beliefs rooted in modernism, the idea of advancement and progression - excited about what the future held, the world of popular culture seemed to hold a lot of positive promise. (Tate, 2017)


http://www.tate.org.uk/art/images/work/T/T01/T01462_10.jpg

The term Pop-art is said to have many different origins: among the many origins the first to incorporate the word ‘pop’ was artist Edouard Paolozzi - in one of his series of collages “I was a rich mans plaything” done in 1947, the collage shows a collection of cut out images embodied with pleasingly light text and a mans hand pointing a gun, out of which burs the word ‘POP’ at a pin-up woman as the main focal point. The image also consisted of the Coca-Cola logo, a cherry pie, a fighter plane that looked to be in World War II (Wolf,2017)

European and American Pop Art

There was a widespread interest and demand on the part of the incorporation of popular culture . After some time American artists also started playing around and eventually incorporated popular culture into their artworks as well. Though individual styles varied vastly, there was a certain commonality that revealed that the style and imagery was undoubtably evident. 

European

http://evelyne-axell.info/eng/wp-content/uploads/2012/08/sfolder_POPART_cover.jpg
Evelyn Axell - 1950's
https://i.pinimg.com/736x/e2/92/54/e29254bc1368f0790f5741708675d35f--pop-art-paris.jpg
Igor Andreev - 1950's

https://i.pinimg.com/736x/e2/92/54/e29254bc1368f0790f5741708675d35f--pop-art-paris.jpg
Pauline Boty c. 1963 - British


American

https://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm
Andy Warhole - 1962
https://render.fineartamerica.com/images/images-new-artwork/images-medium-5/pop-art-gary-grayson.jpg
Gary Grayson

In the United States, pop style was a return to representational art and the use of hard edges and distinct forms after the painterly looseness of abstract expressionism. By using impersonal, mundane imagery, pop artists also wanted to move away from the emphasis on personal feelings and personal symbolism that characterised abstract expressionism. (Tate, 2017)

In Britain, the movement was more academic in its approach. While employing irony and parody, it focused more on what American popular imagery represented, and its power in manipulating people’s lifestyles. The 1950s art group The Independent Group (IG), is regarded as the precursor to the British Pop art movement. (Tate, 2017)

References


Anon, 2017. The Art of Popular Culture. Available: https://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm [accessed 11 October 2017]


Tate. 2017. Pop art - Art Term. available: http://www.tate.org.uk/art/art-terms/p/pop-art. accessed [12 October 2017]

Tchoupakov.A, 2015. Beauty vs. Functionality. Available: https://creators.vice.com/en_au/article/xy459d/beauty-vs-functionality-heres-how-the-brain-reacts. accessed [12 October 2017]

Wolf.J,2016. Pop Art. available: https://Thearthistory.org. accessed [12 October 2017]




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