My Virtual Collection
Soundtrack selection
The soundtrack I picked out from
my collection is by musician/songwriter Raury, titled: Odyssey. Odyssey is a
song that expresses elements of falseness across media platforms - generally
detailing how the sanity of young people has been poisoned over time.
Raury is an African American male
from the state of Chicago in the United States Chicago has been recorded as the
state with the most deaths in the North American region for 3 consecutive years
(Reuters,2014) Understanding that Raury comes from a very violent up brining
surrounded by gang violence, poverty and factors that elevate the chances of
death or poverty. these factors create a certain mindset within those
concentrated areas in the country. there’s a shared-mindset and
Recorded statistics from 2016
relating to crime in Chicago.
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| https://ucr.fbi.gov/crime-in-the-u.s/2015/crime-in-the-u.s.-2015/tables/table-8/table-8-state-pieces/table_8_offenses_known_to_law_enforcement_illinois_by_city_2015.xls |
Influencing the public through
popular culture, to effectively draw attention to matters relating to negative provocative
content In music, film, advertising etc, as per mentioned in the part 2
collection - the use of sound as a means of forming predicted neural
connections to influence behaviour. This is a subject to a study relating to
instrumental conditioning of the sensorimotor cortex.
The motor cortex is the region
of the cerebral cortex involves the
planning, control, and execution of voluntary movements of the human
mind and body.
Habits are simply the processes that we’ve conditioned
repeatedly. Do the same procedure enough, and our brain automatically continues
with the pattern when it is triggered – watching television daily forms part of habitual conditioning, its
subconsciously doing an act that is natural.
my approach to this song / artefact
is approaching the scale on both ends - on the one end, design and artistic art
forms exist to primarily please and stimulate your mind for pleasure, as a
viewer and consumer. On the other end of the scale all the concealed
information is known only by those who create it, professionals that are behind
the making of everything we see and hear through broadcast mediums.
The Yin and Yang exist within us
and we cannot hide it. The media doesn’t necessarily give the choice to reveal
our negative nature. The human kind is self-destructive – history negates this
fact. what is put forth is the idea that everything is okay and being ignorant is
how humans live. In that whole confusion there’s good to the world, there’s
actual beneficial change to human conditions and the world.
Artist profile
David Ogilvy
David Mackenzie Ogilvy known to be an iconic
figure as an advertising executive today. David was born in the year 1911 on 23
June. An Englishmen born in West Horsley, Surrey in England. Died: 21 July 1999, Château de
Touffou, Bonnes, Vienne, France His mother was Dorothy Blew Fairfield (1881-1942), His
father, was Francis John Longley Ogilvy.
One of the things he said he learned from his
mother, was this concept could also be applied to content creation. Its important that the content speaks to the time and place. Having a cultural connection is pivotal and fundamental in marketing, otherwise you lose your audience. Yes language can be a beautiful thing . speaking and interacting with your readers and audience keeps them actively engaged. also your audience is reading or appreciating your work cause they believe you know what your talking about. (Ogilvy,1960)
He
studied at Fettes College in Edinburgh and at Christ Church, Oxford – in both
institutes David Ogilvy failed to graduate.
After
Oxford, Ogilvy spent time in Paris, where he worked in the kitchen of the Hotel
Majestic. He learned discipline, management – and went to move on to the field
of corporate advertising.
In
1935 he wrote a guide for the Aga company sales team (Fortune magazine called
it "probably the best sales manual ever written"). Among its
suggestions, "The more prospects you talk to, the more sales you expose
yourself to, the more orders you will get. But never mistake quantity of calls
for quality of salesmanship." (Serifert.J,2014)
In
1948, he founded the New York-based ad agency Hewitt, Ogilvy, Benson &
Mather (which eventually became Ogilvy & Mather Worldwide), with the
financial backing of London agency Mather & Crowther. David Ogilvy was uneducated
or untrained in the advertising written an advertisement in his life.
Thirty-three
years later, he sent the following memo to one of his partners:
Will
Any Agency Hire This Man?
He
is 38, and unemployed. He dropped out of college.
He has been a cook, a salesman, a diplomatist and a farmer.
He knows nothing about marketing and had never written any copy.
He has been a cook, a salesman, a diplomatist and a farmer.
He knows nothing about marketing and had never written any copy.
I
doubt if any American agency will hire him.
However,
a London agency did hire him. Three years later he became the most famous
copywriter in the world, and in due course built the tenth biggest agency in
the world.
The
moral: it sometimes pays an agency to be imaginative and unorthodox in hiring.
He professes to be interested in advertising as a career (at the age of 38) and is ready to go to work for $5,000 a year.
I
doubt if any American agency will hire him.
However,
a London agency did hire him. Three years later he became the most famous
copywriter in the world, and in due course built the tenth biggest agency in
the world.
David
Ogilvy used creative thinking and practical experience to give himself an edge
above advertisers and corporate media designers. He later explained that the
ability to think and apply your thoughts strategically is not a job, it’s a form
of survival, and that his company’s philosophy is to create more like-minded
individuals regardless of their educational attributes, the point of interest humanity
and the ability to be the best human possible by using your mind and free train
of thought. Addressing the focus of how design compositions are used for
public consumption, form part of a neurological sequence used by advertisers to
influence the social construct at large. (Serifert,2017)
Research question
Question 1
Question 1
There are important things going on in the
world currently and a great amount is advertised to be positive on the surface –
but what about the underlaying concerns the public are unaware of or are not
addressing?
Question 2
The development of Artificial Intelligence
In this generation the world of technology
has evolved beyond fathom and we’ve become so inevitably dependant on the
advancement of technology – this will lead to the integration of technology
within humans.
This impact is sought to be one of the main
concerns humanity should be addressing, what would happen if humans became
completely emerged with technology, accepting it may seem far fetched but the
way the world is going its politically correct to establish that it is a threat,
it will be a threat. The discussion I had with a peer addressed the fact that
it will be beneficial to the convenience of living with integrated systems
meant to help humanity. Companies like Google have already introduced a research group that focuses on Artificial Intelligence.
As Google AI, they conduct research that
advances the state-of-the-art in the field, applying AI to products and to new
domains, and developing tools to ensure that everyone can access AI. Now
it’s a question of when will this take full on effect – where the human brain
functions on technologically integrated systems. Instances like robots looking
more and more human in detail sourced images by Niko Photographisme.
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| https://www.behance.net/niko_photographisme |
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| https://www.behance.net/niko_photographisme |
Question 3
The media is a realm created to advertise and sell product.
The owners of the products have bosses. Behind big corporations – how do the
systems in the world monitor media because it feeds the society’s minds, . Media
is almost like a wall that diverges the world from what is actually going on
inside. (behind the world, so to say)
Why is it not revealed who controls government systems, the president of a country is merely an entity who is voted fit to run for presidency - but why do we not know who are the people/companies that create structures that surround the president. What I'm trying to understand is, who says an advertisement is fit to be broadcast on air? Should they not be as famous as the people on the television?
Bibliography
Serifert.J,2014
About. Available at: https://www.ogilvy.com/about-david-ogilvy/
[accessed
09 May 2018]
Reuters.T,2018.
Corporation. Available at: https://www.thomsonreuters.com/en.html
[accessed 09 May 2018]
